Beyond CSAT: Uncovering the Root Cause of Poor Customer Experience
While CSAT is a great aggregate measure of customer experience, its one-dimensional nature doesn’t provide brands with enough context or action items to address potential CX issues.
In this eBook, we’ll outline the t
op three ways brands can address the root cause of poor customer experience.
Also in this guide:
CSAT Scores Are a Mixed Bag of Feedback
We'll provide a real-world example
Digging Deep Into the 3 P's
Why brands need to take a closer look at three main areas
Actionable Strategies that Work
Tips to help you address potential CX issues, and fix them