Beyond CSAT: Uncovering the Root Cause of Poor Customer Experience
While CSAT is a great aggregate measure of customer experience, its one-dimensional nature doesn’t provide brands with enough context or action items to address potential CX issues.
In this eBook, we’ll outline the top three ways brands can address the root cause of poor customer experience.
Also in this guide:
CSAT Scores Are a Mixed Bag of Feedback
We'll provide a real-world example
Digging Deep Into the 3 P's
Why brands need to take a closer look at three main areas
Actionable Strategies that Work
Tips to help you address potential CX issues, and fix them